healthy pet food subscription

Making your life easier and keeping your pet healthy. How it works

  • 100% natural, hypoallergenic food for dogs and cats
  • FREE repeat-delivery forever – never run out of food again!
  • Complete with personalised feeding plan

get started

dog and cat enjoying hypoallergenic dry dog food

pet nutrition

Our industry leading veterinary boffins have developed a healthy and nutritious range of dry pet food made with real, natural ingredients. Choose from 28 recipes specially formulated for adult cats and dogs, large and small dog breeds as well as puppies and kittens. Whatever the age or size of your pet, we'll have them licking their chops when their food arrives.

All our recipes are 100% natural and hypoallergenic - find out more

"Great product with really fast delivery thanks."

Dawn C, Bradford

how much does it cost?

Whatever the age, shape or size of your pet, we have the right hypoallergenic food for you.

Buster
weekly
£8.53
cost

Buster

Size: Large
Weight: 24kg
Recipe: Grain Free Chicken, Sweet Potato and Herbs for Adult Dogs
Schedule: 12kg bag every 41 days
Grams per day: 293g
Daisy
weekly
£2.80
cost

Daisy

Size: Miniature
Weight: 3kg
Recipe: Natural Chicken & Rice for Small Breed Adult Dogs
Schedule: 2.5Kg bag every 37 days
Grams per day: 67g
Topsy & Turvy
weekly
£2.24*
cost

Topsy & Turvy

Size: Medium
Weight: 4kg each
Recipe: Natural Salmon & Rice for Adult Cats
Schedule: 7.5Kg bag every 62 days
Grams per day: 60g each
* Average cost per cat
snap-crackle-pop
weekly
£2.89*
cost

Snap, Crackle and Pop

Size: Small
Weight: 4, 5 & 6kg
Recipe: Grain Free Venison, Sweet Potato and Mulberry for Adult Dogs
Schedule: 12kg bag every 44 days
Grams per day: 80g, 90g and 100g
* Average cost per dog
Bella
weekly
£8.75
cost

Bella

Size: Senior
Weight: 30kg
Recipe: Natural Fish & Rice for Senior Adult Dogs
Schedule: 12kg bag every 32 days
Grams per day: 375g
Brutus
weekly
£13.99
cost

Brutus

Size: Giant Puppy
Weight: 27kg
Recipe: Natural Salmon & Potato for Large Breed Puppies
Schedule: 2 x 12kg bags every 40 days
Grams per day: 600g
Molly
weekly
£2.17
cost

Molly

Size: Small
Weight: 1kg
Recipe: Grain Free Chicken, Salmon and Sweet Potato for Kittens
Schedule: 2Kg bag every 80 days
Grams per day: 25g
Monty
weekly
£5.83
cost

Monty

Size: Medium
Weight: 15kg
Recipe: Grain Free Duck, Sweet Potato and Orange for Adult Dogs
Schedule: 12Kg bag every 60 days
Grams per day: 200g
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what our customers are saying…

"Brilliant service, super speedy delivery and communication."
Rachael H, Exeter
"Great product which the dogs love and always good service."
Nicola T, Bristol
"Great service and the dogs love the food! Perfect!"
Peter N, Balsall Common

how subscription works

Icon - Tell us about your pet

Tell us about your pet

The information you provide helps us to determine the correct portion size for your pet, which affects their health and energy levels.

Icon - Choose your recipe

Choose your recipe

Each of our recipes offer different dietary benefits. We'll make recommendations for you, but you can also browse our petshop.

Icon - We calculate your schedule

We set up your subscription

We'll work out the right feeding amount for your pet and arrange free delivery for your first bag and all your future bags. Forever.

Icon - Control your online account

You're in full control

You can manage your subscription entirely via your online account. Add or change recipes and deliveries. Pause or cancel anytime.

find out more

sign up for a trial

Take a trial when you join our subscription service. Pause or cancel anytime.


Your pet's name

100% natural ingredients

We use only the highest quality, locally sourced, 100% natural ingredients in our complete dry food

Salmon - one of the key ingredients used in our pet food subscription serviceSalmon
Potato - one of the key ingredients used in our pet food subscription servicePotato
Chicken - one of the key ingredients used in our pet food subscription serviceChicken
Lamb - one of the key ingredients used in our pet food subscription serviceLamb
Rice - one of the key ingredients used in our pet food subscription serviceRice
Tuna - one of the key ingredients used in our pet food subscription serviceTuna
Cranberry - one of the healthy ingredients used in our pet food subscription serviceCranberry
Oats - one of the key ingredients used in our pet food subscription serviceOats
Barley - one of the key ingredients used in our pet food subscription serviceBarley
Yucca - one of the key ingredients used in our pet food subscription serviceYucca
Fish - one of the key ingredients used in our pet food subscription serviceFish
Sweet Potato - one of the key ingredients used in our pet food subscription serviceSweet Potato

hypoallergenic pet food

We’ve specifically formulated our recipes to be hypoallergenic, excluding ingredients that are a common cause of irritation to your pet.

This means that even the fussiest of eaters and the most sensitive of stomachs will love our pet food.

No dairy in the recipes available in our pet food subscription service
No soya in the recipes available in our pet food subscription serviceNo soya
No pork in the recipes across our pet food subscription service (except in 1 pork recipe)No pork*
No eggs in the recipes available in our pet food subscription serviceNo eggs
No wheat in the recipes available across our pet food subscription serviceNo wheat
No wheat in the recipes available in our pet food subscription serviceNo wheat gluten
* Except in our Pork, Sweet Potato & Apple recipe

no artificial preservatives

It's not just the main ingredients that are healthy for your pet, we only use natural colourings, flavourings & preservatives. All our pet food is GM free too.

No artificial colourings used throughout our pet food subscription serviceNo artificial colourings
No artificial flavourings used throughout our pet food subscription serviceNo artificial flavourings
No artificial preservatives used throughout our pet food subscription serviceNo artificial preservatives
All products in our pet food subscription service are GM freeNo genetically-modified ingredients

pet advice

The latest advice and hot topics about nutrition and health of your cats and dogs.

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